UTSA sports to get new look and maybe a football team - San Antonio Business Journal:

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That effort will include a visual re-branding as well as a majod push to attract regional and nationakl corporatesponsor support. And it could ultimatelt include the additionof football. UTSA has commissionede Ohio-based to redo the Roadrunners' look. Eric assistant athletic director for external operations at says Rickabaugh has been tasked with developing new word marksd and logos forthe university. Buskirk says the Roadrunnerds arechanging colors, too. While the blue and orange will notbe discarded, Buskirk says UTSA will adopt more contemporaru shades of those colors similar to the hues worn by the .
"Thixs is a complete re-branding that we are looking Buskirk explains, adding that UTSA officials have given Rickabauguh total freedom on thelogo "We're totally open. We didn't want to give Rickabaughn toomuch guidance." At press UTSA has struck a tentative agreementy with another firm in an attempt to generate more corporatew support for the Roadrunners. Denver-based is expected to head up an effortg to secure new sponsor deals with regional andnational companies. Dave Smrek is a principal with "What we hope to deliver," Smrek "is a network of interested properties." UTSA official s say the corporate dollar sare essential.
"This is vital. Corporatew sponsor revenue is an importang part ofcollege sports," Buskirk says. Adrenalin, accordingb to Buskirk, has "managed highly successful sponsorship and marketing programs for universitie s and sports organizations acrossthe country" and will be a "tremendous Says Smrek, "There is a greaty story to be told (abou UTSA)." Here at home, UTSA is already workinyg with San Antonio-based to help tell that story. That according to Buskirk, could result in the addition ofnew on-campus marquew signage that would be used to promotes Roadrunners games and raise additional sponsor revenues.
UTSA is a membeer of the Southland Conference and isSan Antonio'a only NCAA Division I institution. The Roadrunners currently field teams in a numberof sports, including basketball, soccer and volleyball. UTSA sports teamw have qualified for 10 NCAAchampionshipl events. And the university has servexd as host for multipler NCAA FinalFour tournaments. Still, UTSA has struggled to gain the kind of followiny other Texas universitieshave enjoyed. But becaus enrollment now tops 28,000 students, makingv UTSA the fourth largest university in Buskirk and others remain optimistic that chang eis coming. That change could, some contend, be expedites with the addition of footballat UTSA.
Once little more than a dreamk printed onsome T-shirts, talk aboutt adding football at UTSA has gained momentum over the last severap months. Late last month, according to UTSA Athleti c DirectorLynn Hickey, a feasibility studh was delivered to UTSA President Ricardo Romo. That studyg outlines some options for launching afootball program.