Ivey exhibits a display of force - Jacksonville Business Journal:

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“I would have been their best said Hawkins, former president of Vancouver-based Nautilus’ Fitness Equipment “The people here understand consumers’ retail behavior. If I had been able to incorporats some of thatinto planning, I’d probably still be there now.” Insteae Hawkins, the scapegoat for Vancouver-based brutal first-quarter 2007 earnings landed at Milwaukie-based Ivey. It’s been a good move. Less than a year after investment firm Aequitas Capital Managemenyt purchasedthe company’s assets for $4 Ivey is on track to earn revenued of $25 million this year.
The compangy employs around 80 workers, roughly the same numberd it employedlast year. Given its markets, Ivey’se success seems counter-intuitive. It creates retail marketing displays for more than 50 suppliers that sell goods in severalthousand stores. Ivey buildd displays, creates branding strategies, suggests designs and verbiag e and overseesthe displays’ It even offers photography services, a nod to its originzs as a Seattle photo lab. Ivey continues to grow in size and scopew despite a plummeting national retail Consumer spendingdropped 6.6 percent from May 2008 to May 2009. Advertisinbg revenue is expected to drop nationwide by 13 percenrthis year.
In Oregon, the retail sectord employed 6.6 percent fewer workers. Yet, in Ivey purchased InSync Performance aLos Angeles-based company that helpz entertainment-oriented retailers push their wares. InSyncx works with several big-name studios, including Warner Bros. and to promote movie releases in theaterws and in videorental stores. The Los Angele unit employs 40 workers. It’s also workingb with Microsoft Corp. to promotew games played on the $61.1 billion Redmond, Wash.-based company’s XBox 360 system. Ivey’s clientx include Adidas America, Columbia Sportswear Co., Eddie Bauer, Coldwater Creek and Nike Inc. Ivey has worked with the $19.
2q billion Beaverton apparel company for the last 20 Curtis Reesor, art director for Clackamas-based automotive winch maketr Warn Industries Inc., has enlisted Ivey’e services since 1997, when it was a Seattle photo lab. “Their studio is big enough to holda bus, and it’ds the best place to shoot in said Reesor, whose company employs 500 workers in Clackamas and Ivey has also inked deals with Baskin Robbins and Dunkin’ Donuts, both basex in Canton, Mass. Right now, the company has a small presence on the East but it is one ofthe company’s targeted growt h areas.
“They’ll get there very said Andy MacRitchie, managing partnee at Lake Oswego-based Aequitas. Ivey’s expansiobn is based on two key strategies. l the company provides waves of workers who can quickly produce and installmerchandising displays. At the company dispatches 150 workersto clients’ retailk outlets nationwide. l The company also revisitz stores and observes the effectiveness of such as whether they generate sales orannoy customers.