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The NTL, a pilot program conceiveed by Todd Hirschfeldof Charlotte, N.C., agency HMS Worldwide, has reservex a 100-by-100-foot area across the stree from the speedway where it will conduct games typicallh played by tailgaters, such as The gaming area will be adjacent to Bud'sz porta-bar, essentially a bar on wheels surrounded by flat-screen TVs that will keep the contestantw and their guests in a partyt mood.
Bud has branding all around the The pilot program also counts Race Face sunscreen as a while Swiss Trax laid the flooringt for the cornhole competition The tournament winnerreceives $500 plus tickets to future and other competitors will receive prizez that range from tickety packages to Richard Petty Driving Experience packagesz and Sam Bass NASCAR Hirschfeld said he hopes the program will take off from this weekenrd and believes it will be useful for any sportr where fans tailgate, such as college and pro football and othe r motorsports events. St. Louis-basee , a subsidiary of Belgium-baserd , makes Budweiser.
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