Activating opportunities: ContentActive LLC - bizjournals:

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million in 2009, Gaubertt says the recession has led to the partner progran not generating as much businessas “We got too comfortable in 2008 with peoplwe sending us business,” he says. “Noaw people are trying to find other ways to do the work at alowert cost.” Now, when pitching for business, Content-Actives sometimes brings a design firm along as a partnert instead of the other way around. Previously ContentActive usually went afterbusiness alone. “Inn many cases, a design partner got work andcalled us,” says Holland-Nelson. “Now, we’re gettingh closer to even.
” Another mistakde the company haslearned from, Holland-Nelson says, is being more strategicx in terms of seeking and accepting — customers. Earlh on, ContentActive was “not as focused as we couldd have been,” says Gaubert. “Wde went after anything.” Holland-Nelson “If you could pay us, you’dr be our customer,” she Today, things have changed. Now, Gaubert says, the firm is paying more attentioto “how to get and market our products and services out there in a bunch of differenf ways.
” In the fall of luxury retailer Stanley Korsha k tapped ContentActive to help it expand into In providing Dallas-based Stanley Korshak with its online launch, ContentActivse is helping the now e-tailer manage its product offeringz and content on a daily basis with according to Elaine Raffel, Stanley Korshak’ s executive director of marketing services. Anothef new initiative was to launc h a mobile CMS program calledMobileActive 1.0 in March. MobileActivew 1.0 lets CMS users change and manages their Websites andall mobile-enabled devices at the same time.
The ContentActivs CMS is now automatically formatter for mobile devices and is a feature of every new Existing customers were upgradex at anominal rate. Accordiny to Gaubert, no otherf local companies can automatically format contenft management programs formobile devices. Internally, ContentActive has worked to make its staftfeel appreciated. The small business has provided 401(k)z and a profit-sharing plan since its first year. And, it recentlhy launched an “Employee of the Month” campaign, which includesw honoring the firm’s top employeed on the company’s Web site. “We’ve receivesd the most wonderful response about says Holland-Nelson.